Building a business of any size is never easy. Growth doesn’t just happen. It takes perseverance, hard work, and most of all a well thought-out business growth strategy. You need to have a firm understanding of your business’s strengths and weaknesses, identify market opportunities that will promote growth, and develop a tactical plan to achieve your business expansion goals. In fact, performing a SWOT analysis—strengths, weaknesses, opportunities, tactics—should be the first step in creating a business growth strategy.
As you develop your business growth plan, you will want to draw from industry experts who have had their own successes, learning from their insights and their mistakes. There are countless business growth articles scattered throughout the web, but where do you find the right advice to help your business grow? To help you develop your strategic growth plan, we have assembled a list of business growth articles to give you a start.
We have organized the articles into categories that you should consider as part of your growth plan:
Perspective on Business Growth
- Curing the Addiction to Growth – As you are considering how to develop your business growth plan, you might want to read this article from the Harvard Business Review first. Although written for retailers, there are lessons here for every business owner. Addiction to growth could be an issue if you don’t have a clear understanding of where you need to invest, whether it’s in improving operations, upselling existing customers, or some other area that will promote the right kind of growth.
Business Growth Trends
- 10 Business Trends That Will Drive Success in 2017 – Everyone has an idea about what the next big thing might be. These 10 trends illustrate how business has evolved. One of the points that stands out from this Forbes piece is the need for targeted content to drive business. Every business needs a differentiating theme to stand out in a web-driven world where customers can find exactly what they want.
- 40 Small Business Trends and Predictions for 2017 – If Forbes’ top 10 trends just whet your appetite, Business Insider Daily offers 40 trends and predictions covering all facets of business, from finance to customer experience. These are all considerations for your business growth plan.
- How to Conduct a SWOT Analysis for Your Small Business – As we noted above, a SWOT analysis should be your first step. To help you develop a comprehensive SWOT analysis, try some of the tips from this article on what to examine as part of your strategic analysis.
- 6 Small Business Marketing Growth Strategies for 2017 – To get you started, this article offers six strategies that will help your business grow. Consider how aspects such as mobile technology and better content fit into your SWOT analysis and how you can leverage them to drive growth.
- Five Marketing Tips for Small Businesses In 2017 – Marketing is essential to any growth plan, and marketing channels and outreach strategies continue to evolve. This article provides an overview of the latest marketing trends that are driving business growth, including the mobile boom and online marketing programs.
- 6 Small Business Marketing Growth Strategies for 2017 – Online marketing is proving to be a powerful, cost-effective growth tool. Social media, better content, and informed decision-making driven by web analytics are central to today’s marketing strategies.
- 7 Ways to Improve Your Hiring in 2017 – Hiring the right people is an essential ingredient for ongoing success. However, finding the best talent can be difficult, especially because the web has expanded job options for hiring companies and candidates. Here are tactics you might implement to ensure you hire the right team to carry your company to the next level. Also consider that telecommuting gives you a better chance to find the best talent, because you can eliminate geography as a barrier to hiring.
- The Only Advice You’ll Need to Manage Millennial Employees – Millennials are entering the job market in droves, and their work ethic and style are radically different from their predecessors. To successfully manage millennials, you need to understand what makes them tick. Understand that they have a different communications style and are more reliant on technology such as social media and smartphones.
- Advances in Technology Can Help Build Better Businesses – Technology is playing an increasingly important role in promoting business growth by increasing operating efficiency. Technologies such as wireless point-of-sale systems, file sharing, collaboration tools, data analytic tools—all of these technologies are coming together to empower smaller businesses and provide a foundation for growth.
- Tips for Growing a Small Business with Technology – When it comes to prioritizing your technology investment, you want to choose the technology that delivers the most bang for the buck. In this article, we discuss five technologies that could be game changers for your business growth strategy.
- 11 Technology Tools to Boost Your Business – If you want to learn more about the specific productivity tools that are available, this article provides a quick overview of 11 tools that improve efficiency and promote better collaboration.
Driving Your Strategy
What we are seeing in all these business growth articles are common, identifiable trends that are shaping growth for all businesses. For example, many of these articles point to the growth of mobile to drive marketing and collaboration.
Clearly smartphones are becoming a fulcrum for business growth strategies.
As part of your growth plan, consider Spoke as a potential . Spoke converts your employees’ smartphones into a wireless company phone system, giving users all the of a centralized business phone on their iOS or Android phone. Spoke delivers many of the elements mentioned in these business growth articles, including harnessing mobile technology, promoting better efficiency, simplifying collaboration, and providing millennial employees with a technology tool that seems familiar and useful. Spoke also cuts costs because it uses the employees’ smartphone infrastructure and costs pennies per user.
Best of luck in building your business in the months ahead.