Market musings

A Roadmap to Better Mobile Communications

by Sasha Viasasha
March 30, 2018

Startups in Australia and New Zealand have a jump on the future of business simply because their respective populations already lead the world in mobile adoption. With Australia in first place and New Zealand in third on GSMA’s Mobile Connectivity Index, new businesses here explore innovative business models free from the dead weight of legacy communications and infrastructure systems.

The push for greater mobility and digital transformation are very closely related as businesses seek out creative ways to turn hardware into software and then condense it into a mobile app. Deloitte Australia identified this race toward zero architecture as one of most significant trends of 2017, calling it:

“An emerging trend that some see as inevitable: the standardisation of a flexible architecture model that drives efficiency, reduces hardware and labor costs, and foundationally supports speed, flexibility, and rapid outcomes.”

Nearly half of the IT executives they surveyed said that “simplifying IT infrastructure” stood at the top of their strategic priorities. Around a fourth of them said that legacy systems were failing their businesses in terms of performance, reliability, and functionality.

That’s why these business leaders refer to the zero infrastructure model as the most probable future. When business leaders can replace essential platforms with cloud-based virtual models that go everywhere and adapt instantly to advances in technology, they effectively erase the single biggest drag on revenue cycles. Growing companies that have taken advantage of lower operating costs plus more productive hours in more locations have gained an unmatched competitive advantage, even against much larger enterprises.

Here’s a closer look at the future trajectory that mobile communications platforms are most likely to follow.

Level 1: The end of PSTN

Companies abandon legacy PSTN and on-premise PBX configurations in favor of digital broadband and low-cost VoIP-based phone systems.

In Australia, PSTN and the ISDN lines commonly used for PBX systems are scheduled to be switched off starting in 2019. The deadline for no new ISDN services has already passed. Carriers began migrating customers off PSTN lines in New Zealand last year.

Level 2: BYOD as the default platform

The next step begins when companies expand their use of mobile for more efficient and effective business communications.

Companies begin to see measurable gains in performance when they prioritize simplicity and usability in communications. A study by LexisNexis found that most information workers spend more than half of their days just trying to manage the information coming at them instead of completing their assigned tasks.

By shedding unnecessary complexity and prioritizing usability, business solutions can help empower the mobility and agility that modern businesses require. Without better usability in phone systems, mobile workers will default back to using their own smartphone UI and personal phone numbers to handle business efficiently.

Level 3: Adaptive networks 

New business models and digital ecosystems call for new ways of thinking about communications systems.

Mark McDonald, executive director at Queensland Investment Corp., told Deloitte, “We are no longer limiting our ability to deliver on business outcomes based on current in-house skill sets and technology contained within the organisation… Instead, we have developed an ecosystem of partner organisations who have the right technologies and skills to augment our capabilities and can support our vision.”

Ecosystems that connect organizations call for a new conceptual realization of a phone system that is far more flexible in adding and removing team members on the fly. Pop up shops that hire employees by the week or by the event need maximum simplicity with no IT involvement or complicated training routines. Venture studios that nurture a range of startups from formation to IPO depend on advanced communications platforms that can incorporate features like shareable voice snippets and adaptable CRM integrations.

Flexible commmunications for agile teams

Many of the most advanced communications capabilities are on the market already but have not yet been widely adopted. Smaller companies that have prioritized smart growth have begun exploring these options and executing them in original ways.

Spoke Phone is on the forefront of the zero infrastructure revolution, digitizing the essential features of an enterprise-grade PBX into a mobile platform for employee smartphones.

Our virtual phone system helps teams to stay connected, manage call traffic, and provide a superior customer experience. You can use our AI-based learning network platform to reroutes calls to the right teams, keep employee contact info up-to-date automatically, and easily transfer calls to the right colleague anywhere on the planet. We’re also building intelligent next-gen mobile-first features so team members can save and share audio clips from calls or record audio notes after the caller has gone.

Want to learn more about our virtual phone system and see first-hand how it empowers your team to get more calls made and answered? Sign up for a free demo and see for yourself how it can help your business grow.