Market musings White Papers & eBooks

Infographic: The Surprising Truth of How People Communicate (or Don’t) in 2017

by Nina Quasebarth
January 26, 2017

When is the last time that you answered a call that wasn't a telemarketer?

In many ways, the internet is enhancing and optimizing us further away from true human connection. We are much more likely to send a text or an email than to simply pick up the phone and place a call -- despite the fact that a phone call may solve the problem more quickly and efficiently.

In fact, according to recent studies, Americans are 2X as likely to send a text message and 85% of phone calls are not returned. That's a lot of missed opportunity to connect in a world that is increasingly searching for ways to gain back some of that human connection.

And that's not all. Read on to discover more interesting tidbits on how people communicate in 2017.

Communication platforms

It's no surprise that the top three platforms for modern communication are text, smartphone, and email.  And to those of us thriving in the American workforce, seeing that we are 2x as likely to send a text message over picking up a business landline phone isn't big news. But the fact that U.S. workers spend an average of 6.3 hours per day checking email should be a wake-up call for business leaders.  


Furthermore, 18-24 year olds send and receive almost 4,000 texts per month; a stat that was calculated in 2013, so it's likely that number is now even higher.


Social communication

Clocking in at 100 minutes per day on social media, 40% of Americans actually spend some of those precious moments checking social accounts in the middle of the night, or while taking a toilet break.  


Once viewed only as a way to socialize or waste time, today's workers find many uses for social media, including taking a break, connecting with people (whether friends & family, or business contacts), gathering information for both personal and business, and just learning about people. 


Get the high resolution full infographic here.

Online communication

More and more, the preferred communication methods include some form of internet use, whether it's texting, social, email, or calls over the internet. The number of users on the internet opens up doors for new communication tools that were previously not possible. 


At Spoke, we've created a way to convert employees’ phones into a smart business telephone system. People are familiar with their phones, and understand how to use apps on those devices. Why not cash in on the popularity and use this to your advantage?

The app offers features such as call and context importance, so you know who is calling and the level of importance of that call. The features are easy and intuitive to learn, unlike the commands associated with many landline phone systems. By using Spoke to route incoming calls to employees’ smartphones, your team can communicate on the platfrom with which they are most comfortable, the phone in their pocket.


The Pocket Communication Guide for Your Millennial Employees
The Pocket Communication Guide for Your Millennial Employees