Market musings

Faster, Smarter, Better Connected: Australian Mobile Adoption

by Sasha Viasasha
January 10, 2018

The mobile world represents the future of work, but that future will not arrive all at once. In some cases, the road forward is a bit bumpy. Under fire for its troubled broadband rollout, Australia has moved out ahead on several fronts and now leads the world in mobile connectivity. The latest GSMA index ranks countries on four criteria: the strength of their mobile infrastructure, the cost of access, consumer demand and the availability of relevant mobile content. Beyond Australia in first place and New Zealand in third, only the Scandinavian nations and Singapore rank in the top tier. In these countries, smartphones have become central as a means of accessing the internet, particularly among the younger generation. 

Enabling the mobile future

Mobility just makes more sense in a land where 89% of the population is urban and the rest are separated by vast stretches of empty land. Landlines were never a good option under those conditions. Today 74% of Australians use mobile as much as or more than desktop to access the internet. 

The next stage is mobile evolution, however, will require smarter apps and faster networks. Even though 4G networks and large data packages are helping Australians do more on their phones, it’s not currently enough to meet demand. Around 43% percent of consumers are going over their data limits on a regular basis. As 5G rolls out and mobile users favor apps that use data more efficiently, businesses can expect to see another burst of mobile commerce.

 As the Ministry of Communications detailed in their paper “5G—Enabling the future economy,” 5G will enable capabilities such as: 

  • higher quality and more video services provided to multiple users with full mobility, even at high speed 

  • massive scale automation delivered through widespread sensor networks and multiple connected devices 

  • delivery of critical communications assured by low latency and ultra-reliable networks, and 

  • improved productivity assisted by high quality, real time data analytics. 

The timeline for rollout has not yet been set but the essential spectrum management framework will be in place by 2019.

What AI and machine learning will do for mobile

As mobile-first businesses build on the faster 5G backbone, with downloads speeds up to 10Mbps, they will also be able to deploy smarter AI and machine learning applications. Device manufacturer Huawei predicted that mobile AI will redefine the user’s relationship to their own smartphone in two ways – the user interface (UI) and with "context-personalised openness." 

As for the first aspect, the smartphone UI is becoming more voice-based, with 25% of Australians already using voice tech on a weekly basis and another 40% who are eager to try it out. It won’t take long for local businesses to meet that pent up demand for voice-based tech.

By 2021, AI assistants are likely to outnumber humans, in a projection by ComScore.

The term "context-personalised openess" refers to how AI in smarter phones will adapt to user specifications in real time, proactively predict behaviour and share data across apps, content and third-party features.

Voice UX and searchable data

The voice experience is the next frontier for developers and designers. As a conversational interface, it's ideal for collaboration, ideation and communication, allowing a great deal of information to flow and for feedback and backchannel to occur instantly.

However, capturing the best insights of a phone call has proved an elusive goal until now. Searchable voice data, voice-to-text capture and the ability to clip and save snippets of voice communication can help users pin down those ‘aha’ moments that sometimes prove all too fleeting. 

On the back end, AI also underpins advances in self-healing networks for new technology like HD Voice, which is able to offer mobile users a crisper and more natural voice quality with fewer service glitches.

Simplifying communications

The best technology connects people with people, and puts the information they need at their fingertips. Communication on the go is driving demand for an intuitive, responsive interface that people love to use, with features designed for the way we work and live. Spoke Phone is a virtual phone system designed to get employees talking on their own mobile phones. Spoke's AI assistant answers calls and routes them to the right team members, no matter where they are.

Spoke simplifies call transfers, enables free team calling, and allows customer to reach you on a DDI, with local numbers in 56 countries. Live presence shows you when coworkers are available to talk, and call context combines the low pressure of texting with the problem resolution power of a phone call. We’re working on other cool features, too, including the capability to record and transcribe sharable follow up notes at the end of each call.

Ready see how Spoke Phone can work for you? Contact us to get your own interactive demo, and see how our business phone system is empowering growing businesses that are going places fast.

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