Market musings

How Flexible Work and Mobility Support a Smart Growth Strategy 

by Sasha Viasasha
May 23, 2018

Small is getting big. Companies are tightening their command chains in order to act more quickly and decisively. Innovation and ideation are stifled in the hierarchical bureaucracy of middle management.

New technology is driving flatter, leaner structures. And growth is becoming more strategic than ever. 

Growth used to be the ultimate goal for business. Getting big by any means necessary was a winning formula. But in today’s much more volatile economic environment, uncontrolled growth can be fatal. The Startup Genome Project found that scaling too fast was responsible for 74% of all online business failures. It isn’t just the rate of growth; it’s the type of growth. The challenges of increasing value, growing in the right directions, and continually controlling costs require companies to be strategic and innovative at the same time—mindsets that don’t always easily meld. Growing your company while increasing productivity means adopting the right technology, hiring the right talent—and getting the timing just right.

The right technology

Big isn’t always better. Lean companies have an inherent advantage, and many small companies with 100 employees are growing despite difficult conditions. Even smaller companies are bringing in revenues and growing in all the right places.

Some super lean companies with ten employees or less find it easier to find footing and traction in smaller but lucrative niches. Digitization and the zero infrastructure business model are leveling the playing field for small players, allowing them to operate with little risk, testing markets and ideas quickly.

Even big companies are peeling away layers of administrative fat, and striving for a flatter, more focused culture. Flat structures are more agile, allowing companies act quickly when opportunity appears on the horizon. Smaller companies, already with an operational advantage in this area, can build on their lean strength by adding the right technology. Adapting technology with an intuitive, mobile-first design can help keep costs down by leveraging the technology workers are already using to run your business from the front lines. The right stack improves operations from the back office to the front lines, automating routine tasks and improving the customer experience. It makes it easy to add, manage and delete users, allowing small companies to tap the flexible workforce, getting the talent they need without swelling the payroll. 

The right talent

While the global talent crunch isn’t exactly a mirage, the growing freelance economy is a rich resource for small companies who need talent but can’t afford to add it to the payroll. From experts with social influence to specialists between gigs, the freelancer marketplace is highly motivated, self-skilling and outcome-oriented.

The global nature of talent exerts a control on prices, allowing a small business with just a little ingenuity to find workers that fit their budget. Businesses seeking to expand can easily scale up and bring on talent to pop up in new markets, or quickly assemble a team for a new venture.

Talent + technology = traction. The right tools help your business tap the global talent pool and scale as conditions demand, without adding unnecessary bulk to your lean business.

The right timing

In the old world of physical stores, location meant everything. In the digital world, timing is the new location. The accelerating speed of business is driven both by volatile supply dynamics and rapidly changing consumer tastes.

Acting quickly and exiting fast when conditions change means agile companies come out ahead. Agility is both a mindset and a technological framework, requiring a culture that isn’t bogged down by top-heavy command chains as well as one that works in real time. Agile businesses scale up quickly to meet a need and equip workers with the information they need to act decisively and smartly.

Cloud-enabled, mobile-first platforms become a critical component of a smart growth strategy by empowering every team member to work where they are and create their own ideal working conditions. Companies aren’t limited by geography or time. They can attract talent from around the world access new markets everywhere on the planet for their products and services.

Scalability by design

SaaS models allow companies to deploy the IT infrastructure critical to their success without a huge capital investment. From purchasing to budgeting and marketing automation, companies can run their entire operations from mobile, freeing them up not just from the office and infrastructure, but also the mindsets that a fixed location and capital investment engender: a risk adverse attachment to the status quo.

What’s holding you back from running a smarter, more agile business? What tools do you need to be more productive and effective at work? At Spoke Phone we’ve designed a business phone system for the mobile, global world. We’ve pared it down the core essentials you need to run a business on the go, in a single country or across borders.

  • Mask employee numbers on mobile
  • Company address book and shared call log
  • Missed call follow up and smart routing
  • Automated greeting in different languages
  • Multiple offices, locations, and teams
  • 3-minute set-up with no IT staff needed
  • Voicemail transcription
  • Outbound calling, team calling and transfer
  • Low-cost international calling rates

With Spoke you can keep your existing numbers or add new ones. Our complete solution can stand alone across your mobile phone infrastructure, or as an add on to a landline or on-premise system. To learn more about how Spoke can work for you, ask about a demo or a free trial

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