Market musings

Is it Time to Bring Your PBX Online?

by Sasha Viasasha
July 28, 2017

How can you have a business phone line if you don’t have a physical phone system?  

Apps and mobile technology have solved that. Business phone systems no longer live in bulky hardware and desk phones. They can be virtualized to function across your mobile phone infrastructure, offering all the benefits of an enterprise-grade system, without any of the hassles. You don't need a dedicated server and an IT department to add, delete, and move phone lines anymore. You can enable your mobile network with the powerful features of a PBX, whether you are offline, online, or even traveling internationally. Transferring calls, easy conferencing and advanced AI is at your fingertips on your smartphone. 

The companies that make it easier for customers to contact sales and service anywhere, anytime are the ones dominating their verticals.  BYOD is winning for better engagement and customer experience. In sales, speed matters. 74% of buyers close with the first sales rep to respond with value add and insight. Customer expectations of fast, accurate answers are the foundation of a new focus on customer experience (CX), which requires a responsive, personalized customer service.

In this area, SME's have a definite advantage over larger enterprises, whose scale can be a barrier to providing a human touch across CX.  Growing companies are centering customer experience in their business models and customer service interface. 

As part of that effort, a virtual telephone system establishes a professional front end for phone calls, leveling the playing field in the same way that a great website does for your online visitors. Your customers don't care how small or large you are as long as you deliver the CX they expect. A mobile PBX can help you serve customers online and offline, over the phone or over the web. 

The race is to the swift

The defining characteristic of our present business era is speed. All the best growth of the last decade has been built out from the premise of greater speed. From Airbnb and Netflix to Uber and Amazon, the biggest winners have prioritized speed. They are moving goods, data, and people around with greater reliability, speed and agility. This new generation of swift-moving, mobile-first companies have powered an entire generation of business innovation.

Software eats the office

Software has eaten taxi cabs, retail shops, grocery stores, hotels, and now it’s eating the office.

The virtual office is arguably one of the most profound legacies of digital disruption. Work no longer centers around a physical location, but is rooted in a brand identity that lives in cyberspace and imagination. 

Successful companies are building a brand that transcends location, and even product.

Culture and experience are the new anchors of brand identity.   

Open talent markets, JIT (just-in-time) manufacturing and a global communication infrastructure allows companies to quickly scale up to meet opportunities all over the world. They are supported by a highly mobile and versatile workforce.  

This workforce brings their own devices, and now even their own telephone service. They are working at home, on the road as they travel, and in co-working spaces where they can get support while they network with peers.


Automation is replacing many of routine administrative tasks that were at the center of the traditional office. Thanks to software and specialization, an office space might be an unnecessary expense and excessive commitment for a modern business. The costly infrastructure that came with it -- desks, desk phones, computers -- can all replaced by the slim device in your pocket. 

Future of work

At Spoke, we’re designing a next generation business phone system for the coming wave of business innovation and growth. In 3 minutes, you can transform your mobile phone into an enterprise level phone system with best-in-class security.

We’ve pared down the features menu to serve enterprise mobility and are building customized ­­add-ons for your industry vertical.

Your office, anywhere

Whether you are running your business from your home office, a local co-working collective, or even the corner diner, Spoke assures that you will be there to answer the call for your customers.

Online PBX features on your smartphone

Our smart directory masks your private telephone number and assigns and extension to each member of your team, while our auto attendant ensures that calls aren't missed, and tracks the workflow so you don't duplicate efforts in reaching out to clients.

Create call groups, hold conference calls, and send pre-call messages so that the recipient knows what the call is about.  We're even building AI enabled features to read cues about callers moods, and other smart features to help your business grow. 

Now is actually a great time to grow a business, despite the turbulent global economy, because new tech makes it easier than ever before to run a major operation on a smaller investment. Contact us for a demo of Spoke's virtual telephone system, to instantly enable a professional, scalable customer interface for any growth-oriented SME.