Market musings

Is Your Communication Infrastructure Improving Your Agility?

by Sasha Viasasha
January 25, 2018

Speed matters. 70% of software firms and 68% of companies generally say that “agility” is in the top 3 priorities. An agile company can respond to customer demand in real time, make critical decisions on the fly, and secure new connections from anywhere. Mobility and agility go hand-in-hand. Don't let anything come between them.

Performance and the 3 agilities

As digital transformation accelerates, agility is becoming the defining trait of organizations that thrive and grow. McKinsey’s study of the link between high performance companies and their agility revealed three essential types: 

  • Strategic
  • Portfolio
  • Operational

Strategic agility refers to companies that can identify and adapt to game-changing technologies in order to capture new business. 

Portfolio agility means reallocating resources like cash and talent to new priorities and shutting down less promising ventures without generating pain for the organization.

Finally, operational agility means totally rewriting the business model as new global conditions arise without alienating existing customers.

The highest performance come from matching your agility type with your long-terms goals. Do you want to expand to new markets? Go strategic. Do you want to try many types of disruptive innovations at once to find the best one? Strengthen your portfolio agility. Do you want to prioritize low churn and LTV? Concentrate on operational agility.

In addition, financial agility is a new category that had been denied to many small businesses in the past. All the costs and capital commitments of startup funding acted as barriers to entry. After paying for an office, IT, communications, furniture, and compensation for employees, there was very little cash left to run the business.

That's not true anymore. The new pay-as-you-go model, particularly with SaaS software, freelance employees and coworking spaces, has knocked down those barriers and made it possible for innovative, agile businesses to thrive. 

Communications and agility

In reality, any organization can only be as agile as its communication infrastructure, and this has often turned into a bottleneck for organizations, especially when they are growing and scaling quickly. 

What will you do when you need to add employees and the associated employee phone lines quickly? Will you need to call IT resources out to reconfigure your phone system? If you use a cloud-based VoIP provider, is there a limit to how many accounts you can create? What happens to the reliability of your network traffic when there is a sudden spike in traffic?

Choosing the right communication infrastructure for your agile business can be challenging. Growing business often feel stranded between old legacy business phone systems solution that are cumbersome and expensive vs. a confusing swirl of low-cost solutions that seem to work well enough for the moment.

In the end, when a business owner decides that it’s not worth it to install an on-premise PBX phone system or a cloud-based version with local hardware, they often just default to letting everyone use their own smartphones.

More than just smartphones

Smartphones can be a great option for businesses on the go with a distributed workforce and an agile business model. However, smartphones alone can’t give customers the kind of professional experience they expect from their favorite companies. As you scale up, the complications of BYOD can become problematic, even hindering the productivity that mobility was meant to facilitate.

For example:

  • What if sales people don’t have a way to reach someone they need to talk to at the home office when they are closing a deal?
  • What do you do when your office manager is spending too much valuable time delivering messages and looking for employee mobile numbers?
  • How to you just get a simple message to someone when multiple digital communication platforms (email, messenger, Slack, etc.) creates redundancies and lags in your information flows?
  • How do employees set up a dedicated channel just for team clarification and sales support?
  • How does a business owner know if customer call data is lost on a somebody’s private mobile phone or no one followed up on an important call?
  • How do you get local numbers in any market you want to enter, so customers are more likely to call and answer the phone?
  • How do you securely mask private mobile numbers for yourself and your employees?

Simplicity in communications 

An agile company needs to answer all these questions in the simplest, most streamlined way possible. Your ideal communications infrastructure should be reliable, invisible, scalable and intuitive.

That’s why we developed Spoke Phone. We’ve condensed the essential functionality of a full-scale enterprise phone system down to a single SaaS application deployed across your existing mobile network.  

Employees can use the phones they love, business owners can lower costs by up to 88% and customers reach a professional business line when they call.

The agile mobile network

Spoke Phone was built to help small businesses get more productive. In 3 minutes, you can download and setup a virtual PBX with all the essential communication capabilities that a mobile salesforce needs. 

Take a look at how the Spoke model operates:


No IT resources needed, no network to manage, no legacy desk phones. Spoke turns your existing employee smartphones into a global network of mobile devices. that employees already know and love. 

The next generation of VoIP technology is here, with features like a multi-lingual AI auto-attendant that adapts to caller behavior, local numbers in 50+ countries around the world, live-presence based call geo-routing, real-time voicemail transcription, high-quality HD Voice, and call data to help your team get more productive on the phone.

See for yourself what an agile communications network can do by arranging your own interactive demo of Spoke Phone. The key to winning your market it to move fast and stay mobile.