Market musings

Mobile Transformation Spurs Growth in the Asia Pacific Region

by Sasha Viasasha
January 23, 2018

The public's need for mobile has expanded to become the primary growth generator for telecom services all across the globe, according to a new report from the IDC. That demand is even more intensified for businesses and consumers in the Asia Pacific region, where 2017 growth in telecom revenues was more than twice that of the rest of the world. Meanwhile, legacy telecom revenue is fading away. 

For the rest of 2018, this trend is expected to hold steady, with an average rate of 1.7% growth globally and a 3.5% revenue growth in Asia Pacific. The largest component of that telecom growth was mobile, which made up 52% of the market last year and is forecast to continue at this pace through 2021 as businesses expand their need for data.

Courtney Munroe, group vice president of Worldwide Telecom Research at IDC, said, "The steady growth in the worldwide telecom market is driven by the need for IP services and higher bandwidth services, which are more than offsetting declining legacy telecom services."

That will only grow as greater connectivity and wider bandwidth reaches a wider public. said Kresimir Alic, senior program manager, CEMA Telecoms & Networking, and Worldwide Telecom Services Database highlighted what 5G will mean for business owners:

"Mobility is and will dominate the overall telecom market as users in both developing and developed markets increasingly see mobile services based on 3G, 4G and, in the near future, 5G, as a key component of both personal and business communications."

Depending on mobility

Those conclusions have also been backed up by research at Cisco, which found that smartphones have graduated from gadgets to main communications hubs for consumers and professionals across the Asia Pacific. Of course, it’s difficult to make generalizations across such a vast geographic region with extremes of development and mobile adoption but there’s no doubt that mobile brings value to each population in very different ways.

Cisco’s report found that consumers and business users alike increasingly depend on smartphones to run apps for collaboration, social networking and video streaming, in addition to simply talking. Mobile data traffic in Asia Pacific will balloon by 700% between now and 2021 and will represent one fourth of all internet traffic sometime in the next few years.

Naturally, with that much stress on networks, the quality of voice and apps on smartphones will be sensitive to how well mobile networks will deliver wider bandwidth at lower latency.

The future of activity-based working

The office no longer synonymous with the workplace in many parts of the world, and this is spreading beyond businesses in urban centers. Fully 85% of property owners across Asia Pacific responded that mobility will rule the future workplace, in a survey by commercial real estate developer CBRE.

Productivity concerns and the worker experience are key drivers of mobile transformation all over the region. Specifically, workers are seeking and finding companies that provide “activity-based working” (ABW) which allows them to define their jobs by what they do, not where they do it.

Fiona Alexander,  director of workplace strategy at CBRE Hong Kong, explained, “As the workforce continues to become more mobile, companies will be empowered to create office environments that improve staff experience and engagement while increasing efficiency. Workplaces offering a high quality user experience will be key to attracting and retaining talent.” 

That’s great news for small business owners everywhere. Providing a high quality worker experience using mobile tech and flexible scheduling is much easier for low-cost, fast-moving small companies than it is for larger enterprises where substantial capital investments and multiple layers of approvals slow down decision-making.

The most talented workers all over the planet have made it clear that self-determination is the most important factor in engagement at work. A survey from FlexJobs found that the most commonly cited factor in job selection was “flexibility” (84% of respondents), followed closely by “work-life balance” (80%). These were more important that salary or benefit considerations, and mobility is the central technology for delivering both.

Mobile transformation for productivity

To realize productivity improvements from the use of mobile devices, small businesses need to link together employee phones into a virtual PBX. Employees need a way to just talk to other team members without wasting valuable time

That way, when a customer or prospect calls, an AI-based attendant can auto-route the call to the right person or team. Employees in the field need the ability to transfer calls to team members on the fly. These team members should be able to talk to each other and resolve problems as much as possible without worrying about racking up a massive phone bill.

Some online voice over IP (VoIP) systems try to address these problems but they use up the employee’s expensive data packages. The cost and availability of communications should never get in the way of problem-solving.

A global network for your mobile office

Spoke Phone is a global mobile network that brings productivity to BYOD. Small businesses at the growth stage need a reliable business phone system that does just a few things very well, such as :

  • Assigns a central phone number for the business that rings a group of team members.
  • Provides direct dial in (DDI) numbers with local numbers in 53 countries.
  • Keeps a call log so office managers know who needs a call back by when
  • Defaults to a professional, multilingual AI assistant that can direct callers to the right person
  • Keeps a dynamic company directory updated in real time so managers can reach anyone, anywhere, anytime.
  • Delivers excellence in a voice quality, not the echoes, buzzes and dropped calls that still plague VoIP.
  • Uses the employees' unlimited talk minutes instead of expensive data packages
  • Is extremely affordable for cash-conscious, growth-oriented companies.
  • Can be installed in a few minutes and maintained without any help from technical talent.
  • Simplifies conference calling and one touch transfers.
  • Can keep notes during the call, then transcribe them and share them with team members.
  • Allows unlimited free calling between team members, even internationally

All of those features and more are packed into Spoke Phone's  virtual PBX, turning employee mobile phones into a next-generation business phone network for the global mobile future.

Spoke uses advanced analytics and AI to transform the telecom experience -- helping business owners and office managers get more calls made and more calls answered. We can see that the future of work is 100% mobile and Spoke can be the bridge that takes you there. To learn more about Spoke and the next generation voice UX, sign up for an interactive demo. Mobility and productivity belong together.  All they need is a way to talk to each other.