Market musings

Six Business Communication Thought Leaders to Follow Right Now

by Nina Quasebarth
July 11, 2017

It’s hard to keep pace with changes in technology, especially in the telecommunication sector. It seems that new telecom services and systems are entering the market every day, and many of these innovations can have a direct impact on your business. Tracking trends in business communication can be a full-time job, and the easiest way to follow what’s new and what’s coming is to follow the business communication thought leaders who are tracking the future of telecommunication and collaboration.

Telecommunication Trends

First, consider some of the latest trends in telecommunication and how they could affect the way we conduct business:

  • Smartphone usage is at an all-time high. U.S. consumers look at their handheld devices more than nine billion times each day, which is 13 percent higher than a year ago.
  • The highest growth market for smartphones is among users aged 44 to 54 and users aged 55 and up; they are catching up to their younger counterparts.
  • With expansion of smartphone adoption, bring your own device (BYOD) for business also has increased from a $76 billion market to a $181 billion market. In fact, more than 67 percent of workers use their mobile devices at work.
  • North America has the highest BYOD adoption rate at 36 percent, and it is expected to grow to about 50 percent by the end of 2017.
  • The Internet of Things (IoT) is also gaining momentum. Gartner, Inc. reports that there will be 8.4 billion connected “things” by the end of 2017, up 31 percent from 2016.
  • Next-generation 5G wireless networking promises more speed, less latency, and greater efficiency and is expected to arrive by year’s end. 5G will have an impact on other markets, such as improved smartphone functionality and IoT adoption.

These new technologies will shape the market, and business communication thought leaders continue to monitor industry changes and offer their insight into what’s coming.

The 6 Types of Business Communication

Here are just a few of the business communication thought leaders you should consider following to keep up with the latest changes:

1. Jon Arnold

Based in Toronto, Jon Arnold runs his own analyst firm and has been writing about internet technology since 2008. Part of his job is watching trends in IP technology and telecommunication, and he shares his observations at JAA’s Analyst Blog. Jon tweets at @ArnoldJon.

2. Sean Buckley

If you are looking for an expert in wireless communication, Sean Buckley is your man. Sean has been editor of FierceTelecom since 2009 and has been reporting on the wireless market for more than a decade. Be sure to read his articles on FierceTelecom, and you can follow him on Twitter at @FierceTelecom.

3. David Danto

David Danto is an industry consultant in collaboration, covering everything from video to the IoT to telecom. He is currently working for Dimension Data (part of Nippon Telegraph and Telephone), but he is a prolific contributor to LinkedIn and always has something interesting to say. He tweets at @NJDavidD.

4. Irwin Lazar

Irwin Lazar is Vice President and Service Director for Nemertes Research and specializes in unified communications and collaboration. In addition to his own Twitter feed and contributions to the Nemertes industry blog, Irwin is a regular contributor to No Jitter, which is an excellent resource for industry news.

5. Michael Osterman

Founder of Osterman Research, Michael Osterman is an industry analyst specializing in instant messaging, messaging services, threats and security, unified communications, and related matters. Based near Seattle, Michael maintains a blog and a Twitter feed that are worth keeping on your radar.

6. Forrester

If you want to get some thoughts about the future of telecommunication, then you need to follow the experts who are surveying the industry. Forrester has one of the most respected analyst teams around, and the entire team shares its views about a variety of IT technology topics on the Forrester CIO blog. You also can follow the company on Twitter at @Forrester.

These are just a few of the business communication thought leaders that you should follow to help guide your business telecom strategy. As you continue reading, you will find that the experts agree that wireless communication is the future, and that smartphones will continue to be a fundamental tool for business communication.

Part of the secret to harnessing technology for successful collaboration is reducing the number of platforms and devices you need to track for communication.

If you can consolidate communication platforms, then employees have less to monitor. That’s why more businesses are standardizing on the smartphone for business communication. Users carry their smartphones with them at all times, and the smartphone has the power to handle email, web search, text messaging, and more. And with tools like Spoke, which turns employees’ smartphones into a decentralized, secure office phone system with call transfer, smart lookup, presence, call prioritization, and more, it’s easier for companies to consolidate business communication using smartphones.

So, as you follow the telecom pundits online, consider strategies to simplify your business collaboration and communication. Be sure to include BYOD and smartphones as a core part of your strategy and don’t forget to check out Spoke in the process.

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