Market musings

The Future of Work Is 100% Mobile

by Sasha Viasasha
September 23, 2017

Some changes come very easily.

When people got their hands on the first smartphones that ran with apps instead of fixed software, they didn’t have to struggle to break theiold habits. No change management champions were needed to convince people to ditch their brick phones.

Within 3 years of the introduction of the iPhone in 2007, smartphone penetration rocketed from 5% to 40% of the market, making it the fastest spreading technology in human history. The unspoken, implied end to that sentence is “so far.”

The future is plainly mobile because once people are able to connect more often in more places, their expectations change permanently.

The heart of business is talking to strangers and finding commonalities with them. That’s where value and the exchange of goods begins. The speed of adoption of smartphones and the app ecosystem was propelled by the demands of business.

Mobile enables business connections and deal closings to happen in more places and during more hours of the day. The power of distributed computing in the cloud was driven by the need to develop, manage and maintain apps.

Now that all of the essential functions and software of an office environment can be packed into a device that fits into a pocket or briefcase, the chance of things going back to the way they were, or even slowing down, is about the same as the chance of finding dialup connection.

The future of work is mobile. 

Offices still exist, for now, and megacorps are still building megastructures for bragging rights, but many small to medium sized companies have seen the future and cancelled their commercial real estate leases for good. 

Mobility’s Role in the Digital Upgrade

The McKinsey Global Institute, in their projections on the immediate future of work, wrote, “Companies that are digital leaders in their sectors have faster revenue growth and higher productivity than their less-digitized peers. Their profits and margins can increase three times as fast, and workers within these companies enjoy double the wage growth. Digitization will continue to change how companies organize work.”

In with the digital, out with the analog

Mobile-enabled workers and app-based automation are the twin pillars of that digital transformation upending markets everywhere. From ride-sharing to mobile banking to crowdsourcing to talent markets, mobile phones are central to these agents of disruption. Mobile devices are integral to these new business models leaving the slow adopters far behind.


The BYOD workplace is the new normal, as team form and dissolve, composed of conditional workers, contractors and freelancers.

A wide range of BYOD studies have demonstrated how these companies can achieve greater productivity and keep talent engaged while watching their capital expenditures and networking costs dwindle.

The future of work is now

The next generation of office phone systems are mobile-first and built to ride on top of voice over IP (VoIP), HD voice and 5G networks. Business VoIP solutions built on top of 20th century technology are not designed for the mobile world of work. Applications like Spoke Phone turn a single business phone line into a full featured PBX phone system designed for use on mobile phones. Port your existing business phone line or choose a DDI number for a completely virtual phone system. Multi-city geo routing, a shared call log, and easy mobile-to-mobile call transfer are some of the features we’ve built in to help you stay connected on the go.

To learn more about Spoke, including how our AI is powering the next generation voice UX, request an interactive demo.