Market musings

Why Are Business Phone Companies Ignoring Small Businesses?

by Sasha Viasasha
September 6, 2017

Small businesses are the engines of the US economy. In 2017, there are more than 30 million small businesses (under 500 employees) in the US.  

Small businesses are responsible for 63.3% of all new job growth, plus 46% of the nation’s non-farm GDP.

Although more than 80% of those businesses have no employees, there are around 5.4 million with 1-50 employees, according to the Small Business and Entrepreneurship Council. Yet most business phone companies seem to only care about the 18,600 enterprise-level firms in the country. Why?

Here are the most likely answers. 

Small businesses demand results.

The big enterprises can afford to make more mistakes. For a small business, every dollar spent must be justified. To sell a phone system to a small businesses, you have to prove it won’t let them down, especially when it comes to telecom. The loss of a few important phone calls can be devastating. This is closely connected to the next point.

In smaller businesses, the buyer is the user.

Typically, enterprises have a purchasing department on IT team that takes on the responsibility for buying communications hardware and services. When business phone companies sell to people whose jobs don’t depend on the quality of the phone service, they don’t have to answer as many hard questions.

Small business owners or office managers may have already gone through PBX installments, cloud-based VoIP replacements and cobbled together solutions. They often know more about telecom than the salespeople they are talking to. 

Small businesses don’t need all the features of an expensive system.

The more features a phone system has, the higher the price the provider has to charge until they are beyond the reasonable price range of a small business. The simple fact is, though, that small businesses don’t need and don't want to pay for all the unnecessary extras.

They don't need an additional on-premise cloud server that must be maintained. They normally can't afford to rewire the office for the latest IP desk phones. They may not even have an office. They just need the business essentials: a main number to dial in, an automated AI attendant for when no one can grab the phone, hunt groups, follow me forwarding, etc. Too many business phone companies have priced themselves out of the biggest market.

The nation's economic stabilizers

In August of 2017, businesses with less than 50 employees added 48,000 new jobs. Small businesses are doing their best to bring the national economy back to life and they deserve a little more attention.

We know because we’re a small business, too. We couldn’t find a business phone system made for us – something powerful but inexpensive and easy to set up -- so we built one. 65% of small business employees already give out their mobile numbers to customers and prospects. Why not use the hardware employees prefer and convert their smartphones into a business phone network?

Spoke will simplify your life and save you 80% over a traditional business phone system. Employees love it because they are already using their phones, but now they can access a lot more business-oriented features. For example, they can easily transfer a call to another employee or a department. When they call out using Spoke, the caller sees your company number. You can get local numbers anywhere in the world so customers are more likely to call.

There are many reasons to download a free trial of Spoke but this may be the best one: You get a big company phone system that’s built for small businesses. No new hardware to buy, no difficult installation, no IT help required.

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